DAS STUDIO WINS “HP INNOVATION AWARD”

DAS STUDIO received the award “Most innovative company of the year” from HP (Hewlett Packard) for our “Virtual Supermarket” (for Oculus Rift/HTC Vive) at the Print & Media Awards 2016. DAS STUDIO and our subsidiary “blickfang” designed a virtual supermarket for the HTC Vive and Oculus Rift VR goggles based on the Unity game engine.

Viewers can use the Oculus Rift or HTC Vive to walk through this supermarket with soundscape in any direction they choose. The sounds are tied to specific objects, such as the humming of the freezer or the ringing of the cash register. Their volume and direction depend on the user’s location in relation to the object, and the program uses surround sound to make the experience even more immersive.

Shelves can be cleared and filled again with any desired packaging. This can be completed through an automated process using parts lists, or “live,” for instance alongside customers. This opens up new opportunities for Category Managers and FMCG/CGP sales in retail stores, either with appropriate VR goggles or in a browser window.

The best companies in the print industry have been honored at the Print & Media Awards each year since 2005. The jury consists of neutral industry and marketing experts. Jurors are carefully selected, guaranteeing a high level of professionalism and a broad range of experience.

Please contact Björn Hegner with any questions on virtual and augmented reality and the DAS STUDIO “Virtual Supermarket”: b-hegner@das-studio.de

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DAS STUDIO “Trusted Brand Production” – consistent and efficient implementation of your brand architecture and communication through all touch points, both domestically and abroad, is our core competence.

We’ve been successfully focusing on innovation and providing the best, award-winning customer service since we launched back in 1969. Along the way, we’ve always kept our core areas of expertise – image and color – in mind.

We use our broad experience and outstanding commitment to produce visual content for packaging, PoSM, and marketing communications for small, sophisticated brands, trademarks, and global players, in both print and digital media.

Happy and successful customers are our mission.

Central Brand Management as central reproduction or design-to-print-agency.

DAS STUDIO acts as a central brand management agency (central reproduction) to support trademark holders in efficiently and consistently adapting and implementing their whole range of packaging and PoSM across all printing processes and languages (design-to-print) – Your benefits as a branded company or retailer:
• efficient and consistent implementation (color, CI/CD) of all packaging designs, promotions or PoSM across all materials and printing processes
• faster implementation of promotions and language adaptations
• faster, centralized access to the most recent data
• data controlling through to the printing plate