SMART ARTWORK AUTOMATION
By ‘Smart Artwork Automation’ we generally mean the database-supported/assisted production of artwork/content for print and online.
The process is already frequently used in packaging, especially in the labelling/labelling sector, but has even more potential for increasing efficiency and speed in the packaging sector!
We have long known ‘Smart Artwork Automation’ from the catalogue industry as ‘Database Publishing’, which is usually referred to as an umbrella term in the context of database-supported automated media production. We have been using this method for a long time for business cards, price lists, display passes and catalogues, for example.
It is already frequently used in packaging, especially in the labelling/labelling sector. However, it has not yet become very widespread in the general area of retail and CPG companies – there is a lot of potential here to increase efficiency and speed!
The decoupling process serves as the basis. Once this has been completed, further optimisation can begin.
Contact us directly with your questions about
SMART AUTOMATED PACKAGING: info@das-studio.de
WHY SHOULD A BRAND AUTOMATE THE ARTWORK PROCESS AT ALL?
Speed of roll-out/market launch
Factors such as growth in the e-commerce sector, rapid response to trends, increasing individualisation and internationalisation are increasing the pressure for ever shorter update times, shorter time-to-market and faster updating of packaging.
Legal/content adjustments
EU requirements, new national regulations, rapid updates of all kinds across a wide variety of packaging, languages and formats present brands with major challenges time and again.
The best way to master these challenges quickly, reliably and consistently is to centralise the relevant data records in a database and automatically update the packaging at the touch of a button.
Reduce errors
Many updates and changes to declarations and texts, but also to seals and logos, for example, can lead to errors. Errors can quickly creep in, especially when there are many variants that have to be updated manually, step by step, particularly under time pressure.
A centrally controlled process with appropriate automation can minimise the risk and avoid errors.
Growth
A growing brand that is also being expanded internationally and multilingually, for example, and is growing rapidly, requires more and more variants and formats that need to be updated and managed. A database-supported, automated solution that can scale with the brand is a great help in creating the necessary speed and maintaining an overview and control.
Contact us directly with your questions about SMART AUTOMATED PACKAGING: info@das-studio.de